What We’re Looking Forward To At Fruit Logistica 2025

As the fresh produce industry gears up for Fruit Logistica 2025, we at MWW are excited to join this globally renowned event from 5th to 7th February in Berlin. The show offers us an incredible opportunity to explore innovative solutions for the issues facing the fresh produce industry in 2025 and beyond, as well as network with industry leaders and stay ahead in the ever-evolving world of fresh produce. Here are just a few of the things we’re looking forward to next month:

Key Themes and Discussions

This year’s event features a range of insightful sessions designed to tackle some of the industry’s most pressing topics. A few that stand out for us include:

Fresh Produce Forum – Looking at how global markets are evolving, from adapting seeds to changing climates to using AI for better supply chain management.

Tech Stage – Showcasing advances in digital solutions and machinery, including AI-powered greenhouse monitoring and sustainable packaging innovations.

Logistics Hub – Exploring the challenges of getting fresh produce from farm to table efficiently, while minimising waste and maintaining quality.

Future Lab – Highlighting the latest research into climate resilience and food waste reduction, crucial topics for all of us in fresh produce.

Farming Forward Stage – Focusing on sustainable agriculture, controlled environment farming (CEA), and emerging technologies that could shape the future of production.

Keynote Speakers and Industry Insights

With over 100 expert speakers, the event will offer plenty of inspiration. A few talks we’re particularly interested in include:

Sustainable Packaging & Storage – Dr. Ahmed Abdelfattah and Dr. Akshay Sonawane will explore the latest innovations in food preservation.

Digital Transformation in Agriculture – Sanjay Borkar, CEO of Shivrai Technologies, will discuss how digital platforms are changing fresh produce supply chains.

Legislation & Market Standards – Dan Burgar Kuželički from the European Commission will provide insights into upcoming EU regulations affecting the fruit and veg sector.

Biocontrol & Crop Health – Jari Temmermans will share research into microbe-based solutions for improving plant health and fruit quality.

Networking and Collaboration

The show offers many opportunities for us to connect with fellow industry professionals such as the Startup World Presentations. While the Fruitful Friday Mascot Race is a great way for us to network while also having a bit of fun. We’re also looking forward to the Fruit Logistica Innovation Award (FLIA) Ceremony, celebrating groundbreaking ideas shaping the future of fresh produce.

Why Fruit Logistica Matters To Us

For us, Fruit Logistica is more than just an event—it’s a platform to explore fresh produce trends, gain insights into global markets, and discover solutions to challenges like sustainability and supply chain optimisation.

See You There!

Keep an eye out for updates from our team on LinkedIn as we explore the event, meet with peers, and continue to champion excellence and sustainability in the fresh produce sector.