A fresh look for fruit: linerless packaging in Del Monte’s Morrisons range

We’re pleased to see Del Monte’s new fresh fruit range on shelves at Morrisons, and to play our part in bringing it to customers.

The launch brings Del Monte’s recognised fruit brand to Morrisons shoppers, with MWW supporting the passion fruit and mango offering through our sourcing, packing and supply expertise.

The passion fruit twin pack combines Del Monte’s distinctive branding with a clear view of the fruit. It also uses our linerless packing capability, with labels that require no backing paper, removing that waste from the labelling process.

Our use of this packaging format continues to grow across MWW’s wider product offering, including avocado and mango packs, with further products planned for the coming weeks.

We’re pleased to contribute to the launch, building on our long-standing relationship with Morrisons and working with everyone involved to bring these products to shelf.

Thank you to our colleagues and partners for their work and collaboration.

Read more about Del Monte Launches New Fresh Produce Range Exclusively in Morrisons Ahead of 100th Anniversary in Britain | Grocery Trader