Tenderstem Broccoli Crop Landscape (1)

Tenderstem® Broccoli crop

Embark on a journey to Egypt alongside our intrepid explorers Pascal Simian and Stephanie Collister! In a week-long expedition, they explored Cairo, connecting with our brilliant suppliers.

Stephanie, a first-time visitor, was intrigued by Egypt's wonders, while Pascal, a seasoned traveller, was impressed by the landscape changes since his last visit.

Their mission? To understand our suppliers' operations, gaining insights into practices and innovations. From farm visits to packhouse audits, they ensured alignment with MWW's standards.

A highlight was the experience with our partner, Green Egypt. Over three days, they toured farms and packhouses, observing crop cultivation, including Fine & Green Beans and Tenderstem® Broccoli. Green Egypt's impressive LEAF Marque certification showcased their commitment to environmental stewardship.

Pascal and Stephanie greatly admired Green Egypt's initiatives, like pigeon nesting towers for biodiversity and a nursery supporting working mothers. Their journey sparked ideas for collaborative ventures, benefiting Green Egypt, MWW, and our UK customers.

As Pascal and Stephanie reflect on their experiences, they anticipate furthering partnerships and positive change in the fresh produce industry. Their journey highlights the power of collaboration and innovation.

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