Fruit Attraction 2025: Strengthening Our Global Connections, One Conversation at a Time

At MWW, we believe that strong global partnerships are at the root of a thriving fresh produce supply chain both here in the UK and overseas. That’s why our team will once again be flying to Madrid to attend Fruit Attraction 2025.

Running from the 30th September to 2nd October, the event is a cornerstone of the fresh produce industry’s calendar as it’s a great opportunity for us to get together and share ideas, nurture relationships and shape the future of the industry for the next 12 months and beyond.

It’s Not About Stands. It’s About People.

For us, Fruit Attraction isn’t a marketing opportunity—it’s a people opportunity.

We aren't there to showcase, but to connect with our peers. To meet face-to-face with growers, logistics experts, retail partners and fellow category specialists from around the world. This is a chance for us to keep our finger on the pulse and deepen the long-standing relationships that define the way MWW does business.

With a network spanning over 40 countries and a supply chain that runs from field to shelf, events like Fruit Attraction help us bring our global reach and local expertise together productively.

Bringing Fresh Thinking to Fresh Produce

As ever, we’ll be using our time in Madrid to spark conversations about some of the most pressing topics facing us and other producers in the industry today:

• Sustainability: From smarter packaging to food waste reduction, we’re exploring new ways to support responsible growing and distribution across our network.

• Innovation in logistics: keeping produce fresher for longer through enhanced cold chain technology and agile supply chain solutions.

• Consumer trends: tapping into emerging shopper needs, from convenience and plant-based eating to the growth in organic produce.

As you can tell, we’re passionate about fresh food, but we’re also realistic about the challenges and responsibilities our industry faces because of political upheavals and climate change. Fruit Attraction gives us the space to listen, learn and share what we’re doing to lead the way in keeping fruit and veg on our customers’ shelves.

Representing the MWW Family

As one of a number of affiliated companies, MWW is proud to represent not just our own operations, but the broader capabilities and expertise of our partner businesses. Whether we’re supporting growers in developing markets or working with retailers to build new categories, our goal is the same: to bring the very best fresh produce to more people, more sustainably.

Together, we’re growing something special, and Madrid gives us the chance to keep building the connections that make it all possible.

Planning to Attend? Let’s talk.

If you’re heading to Fruit Attraction 2025, we’d love to meet you.

Whether you’re a grower looking to export, a retailer looking to expand your range, or a logistics partner ready to innovate, we’re keen to hear from you. Please send us a message on LinkedIn or email us at WebEnquiries@mww.co.uk as we’d love to hear from you.