Fruit Attraction 2025: Bringing Fresh Thinking to a Global Stage

This month, MWW is once again heading to Fruit Attraction 2025 in Madrid. The event, which takes place 30 September–2 October is one of the fresh produce industry’s most important international trade events.

A Global Showcase for Fresh Produce

With over 2,000 exhibitors and visitors from over 140 countries, Fruit Attraction is a vital meeting place for the international fresh produce community to come together. It’s where buyers, growers, suppliers and innovators can share ideas, showcase new products, and even shape the future of the industry in 2026 and beyond.

For us, the event is more than just a trade show; it’s a space to gain valuable insight, forge new partnerships, and deepen existing relationships with growers, logistics providers and retail customers.

Reinforcing Our Presence, Strengthening Our Partnerships

With a global sourcing footprint covering over 40 countries, it’s crucial that we remain active participants in the international conversation around fresh produce. Fruit Attraction offers us a chance to meet face-to-face with partners from across the world, and reinforce the values of quality, transparency and trust that underpin not only our supply chain but MWW as a whole. It’s also a chance for us to learn firsthand about emerging trends and retailer expectations over the next year.

Exploring Ideas, Innovations and Opportunities

The fresh-produce industry is constantly developing. Sustainability, cold chain innovation, and changing consumer habits are just a few of the key themes driving progress in our sector.

At this year’s show, we’ll be:

• Exploring innovations that support our sustainability goals, from smarter packaging to food waste reduction.

• Engaging in conversations about future-facing logistics, ensuring our produce arrives fresher, faster.

• Gathering insight into shopper behaviour and category trends to help guide our partners and retail clients.

These discussions help us continue to deliver value at every stage of the supply chain, from grower to customer.

Let’s connect in Madrid

If you’re planning to attend Fruit Attraction 2025, we’d love to meet you. Whether you’re a grower, buyer, logistics provider or retail partner, we’re always keen to build new connections and share ideas.

Please get in touch via contact@mww.co.uk or send us a message on LinkedIn to arrange a meeting.