Minor, Weir & Willis launches sustainable linerless fresh produce packaging for UK retailers

We’re proud to announce the launch of our new linerless packaging for fresh produce, now rolled out across our Twin Pack Ready to Eat Avocados.

Developed in collaboration with leading packaging and labelling specialists, the innovative packaging solution has been designed to meet modern retail requirements – balancing measurable environmental benefits with premium shelf presentation.

Find out more about our new environmentally-friendly fresh produce packaging and how it can benefit UK retailers…

Innovative packaging design

We collaborated with the industry-leading Reflex Labels and Produce Packaging to create the new packaging for our best-selling avocado product – the Twin Pack Ready to Eat Avocados.

The new packaging features linerless lids, paired with fully recyclable trays. The custom tray design cuts out the need for plastic, while ensuring avocados remain fresh and visible for strong retail displays.

At the heart of the solution is the Ravenwood Nobac 5000 applicator, a high-speed automated system capable of applying linerless fruit lids at more than 50 packs per minute. The technology eliminates the need for traditional backing paper, significantly reducing material waste, while streamlining both production and recycling processes.

Reducing environmental impact

As retailers continue to prioritise sustainability to meet net zero targets, packaging innovation is becoming a critical differentiator across the product aisle.

The new linerless format offers a practical solution to help retailers reduce their plastic usage and carbon footprint – without compromising on product quality and visual impact.

By combining recyclable trays, linerless labelling technology, and improved automation capability, the twin pack is the next-generation solution for the UK avocado category.

Setting a new benchmark

This latest launch reflects Minor, Weir & Willis’ ongoing commitment to sustainability. And as one of the largest importers of avocados in the UK, it marks an important step in revolutionising packaging solutions for fresh produce.

Parveen Mehta, our Director, commented: “The Nobac 5000 not only incorporates high-speed automation but also helps set a new benchmark for product presentation in fresh produce.

“By integrating advanced linerless technology with premium tray presentation, we’re helping retailers respond to evolving consumer expectations around sustainability and packaging reduction.”

Andy Toyne, Account Manager, said: “We’re proud to have played a key role in this standout launch and this is just the first step in our push for bold innovation in fresh produce. Further products from our range will be launched in this format in the coming months.”

Featuring full-surface branding opportunities, enhanced shelf appeal, and reduced packaging waste, the new Twin Pack Ready to Eat Avocado product sets a new benchmark for sustainable retail presentation.

It’s just one of the many ways we’re committed to reducing our impact on the planet and working responsibly with our partners across the supply chain.

If you’re a UK retailer who would like to find out more, contact us here.