Preparing for a Successful Harvest Season at MWW Farms
Here at MWW we have a commitment to UK farming and it’s at the heart of everything we do. As the new season approaches, our teams have been working tirelessly behind the scenes to ensure that we are fully prepared to support our growers across the country in maintaining the highest standards and continue delivering top-quality fresh produce to retailers across the UK.
Investing In The Future Of UK Farming
Before the busy harvest gets underway this year, we’re embracing technology, innovation, and strong partnerships to ensure we continue to bring the best quality fresh produce to market. From robotic planters to chilled storage improvements, we’re blending modern technology with the best of British farming expertise to boost efficiency, sustainability, and supply chain reliability.
A Behind The Scenes Efforts For A Seamless Season
While fresh produce may seem to arrive on supermarket shelves effortlessly, there’s a huge amount of work done behind the scenes to make it happen. Our teams have been working closely with growers and industry partners to align harvesting schedules, maintain quality control, and ensure efficient distribution.
Here’s just a few of the ways we’re making it happen this season:
Robotic Planters–Increasing precision, reducing labour demand, and improving overall efficiency.
New Harvesting Equipment–Making harvests faster and reducing waste to ensure fresher produce.
Chilled Storage Upgrades–Enhancing our cold chain to extend shelf life and minimise food waste.
Sustainability Is At The Heart Of Everything We Do
We’re committed to making farming more sustainable and resilient, ensuring we can produce great food for generations to come.
Soil Health–Using crop rotation and regenerative farming techniques to protect the land not just for this season but for years to come.
Better Crops–We are constantly developing new varieties that improve yield, flavour, and resilience, ensuring we always bring the best produce to the market.
Looking Ahead
Every season brings new challenges, but we remain steadfast in our mission to champion UK farming, support our growers, and provide consumers with fresh, high-quality produce. We are immensely proud of all the hard work our teams have put in to prepare for this crucial period, and we look forward to another successful season ahead. Look out for the first arrivals of UK-grown Tenderstem Broccoli™, Sweetcorn, Squash, Beans, and Pumpkins as we bring in this year’s crops!
A huge thank you to our growers, partners, and dedicated teams—your hard work keeps the UK supplied with the best fresh produce. Here’s to another great harvest!
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